AI-powered campaign management solution is an end-to-end advanced analytics-driven campaign management solution that enables Intelligent campaigns and measures performance during and post-campaign execution. It provides a 360° view of your customer relationship and interaction in a single pane.
Retaining and monetizing from existing customers.
Satisfying the unique needs of every customer.
Lack of visibility into campaign result factors.
Lack of real-time insights leads to incorrect targeting.
Use predictive analytics to slice data and precisely group customers based on their purchase patterns.
See and predict the likelihood of the customer churn and take necessary steps to prevent attrition.
Leverage AI/ ML to upsell/ cross-sell the products through customer behaviour analysis.
Predict the customer's lifetime value using their data through advanced AI/ ML techniques.
Use predictive analytics to analyze the customer’s data and offer the right offer at the right time.
Leverage AI/ ML techniques to predict the success of your marketing campaign before launch.
Easy adoption by business and marketing users through intuitive UI-driven solutions with no prior coding and technical skills required.
Improve customer loyalty by customizing individual’s offers, content etc., through campaign analytics.
The Next-Best-action model is a customer-centric approach that considers multiple actions taken for a specific customer and then decides on the best one to provide. The next best action is through a combination of the customer’s interests and the objectives of the business. It uses machine learning to decide in real-time, improving the chance of conversion and experience.
It helps the organization target those customers who have high potential and high propensity to purchase. With advanced and real-time customization of offerings, content, and customer experience at an individual level, it delivers messages and offers at the right time for the desired action. It leverages AI/ML techniques to enhance customer satisfaction, increase revenues, and drive greater customer loyalty and lifetime value.
Hyper Segmentation leverages AI/ML techniques to target accurate customers to drive highly effective promotional campaigns. AI-enabled insights reduce marketing campaigns’ overall cost, increase conversions rates, improve product development capabilities, and get higher ROI.
Hyper segmentation leverages AI/ML techniques to access and process large amounts of data from first and third-party sources. It uses detailed, real-time data to identify the deals, offers, and promotions that resonate with each individual.
Macro Segmentation organizes customers into general groups based on basic demographics, like gender, geography, or age. Micro-Segmentation narrows customers into more specific groups based on other factors such as interests, purchases, or search behaviours.
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