10 ways Telecom Marketing Teams can use AI

Telecom has been a traditional industry on the cusp of revolution thanks to the blizzard of new technologies that are changing customer expectations. Since the pandemic, enterprises worldwide are rapidly embracing digital, and many of these initiatives are led in part by CMOs.

Artificial Intelligence holds the key to unlocking these capabilities that help improve marketing outcomes and equip marketers with clear maps linking strategies to outcomes and revenues. AI-based tools and machine learning algorithms provide real-time predictions based on historical data to improve customer segmentation, pricing deals, and bundling of services.

This ebook outlines the prominent high-value AI use cases in telecom where AI can assist marketing teams in driving digital transformation and innovation.